Checking the IDs of your patrons and collecting their information can be useful for your business in a number of ways. You cannot only ensure that you don’t serve any underage customers but also use the information to target them through your marketing and promotional tactics. While that is the story for another day, you need to be aware of the process of ID scanning to implement it perfectly. It is a legal requirement that you don’t serve any underage customers. Yet, this doesn’t mean you should risk losing customers over it.
Here are the steps you should follow for ID scanning:
- Having an ID scanner at each entry point of your venue. It is important that you cover each and every patron. If you have multiple entry points, it is a good idea to invest in a scanner for each one. Only this way will you be able to make the most of ID scanning.
- Make sure that the entry points are well-lighted and you can see the patrons clearly. This is one thing most businesses have been guilty of. Most patrons are able to get away with fake IDs because they aren’t properly visible. Also, the person’s appearance has to be compared to the picture on the ID. Proper lighting is essential when clicking real-time photos.
- Scan the ID only if the details on the document provided to you match what the patron tells you. Checking the picture is one way of ensuring this.
- Most importantly, you have to ensure that each and every step of the ID scanning process is conducted in front of the patron. You cannot hide or conceal any relevant step of the process. For instance, if you run the ID through the scanner, the patron should know about this. Doing otherwise could lead to a legal hassle and you might end up driving away customers.
- Train the staff so that the same procedure can be followed for scanning IDs at each checkpoint. This can be an issue when you have multiple points of entry. You have to keep the process uniform to avoid giving the patrons something to complain about. This is why it is important that each person in charge of ID scanning is trained.
- In case any person you have banned from the venue or who previously created trouble there tries to get in, the security manager should be informed about this. Don’t confront or rebuke the patron. Let the manager deal with the situation to avoid creating an unpleasant scene outside your venue. This is one more reason why some patrons turn away.
You have to scan each and every patron unless and until the head of security allows him/her to enter without having his/her ID scanned. There are no exemptions to ID scanning. Follow the steps outlined above and you can ensure the safety of your patrons as well as protect your establishment from legal trouble. Invest in high-quality ID scanners to ensure the process can be conducted smoothly.